INTERNATIONAL COSMETIC TRADE FAIR

World Of Beauty & Spa 2010 Podzim PVA EXPO PRAHA

PVA EXPO PRAHA – PRAHA 9 LETNANY – CZECH REPUBLIC
MARCH 11–12, 2016

Organizer: EXPOBEAUTY PRAGUE s.r.o.

 


PRESS RELEASE

The WORLD OF BEAUTY & SPA Trade Fair in March Drew a Record Number of Visitors Including Many VIPs Outstanding new spring products and services from the world of beauty and leisure were unveiled at The WORLD OF BEAUTY & SPA cosmetic trade fair held on 11 and 12 March in the Letňany district of Prague.

Anyone who entered this immediately found themselves surrounded by four hundred exhibition booths offering the latest products, methods, and treatments in the field of home and professional cosmetics and skin care, massage, bath, wellness and spa products, spa and hotel wellness facilities, hair-care and styling products, creams, oils, and nutrition and healthy lifestyle products.

Top-notch make-up artists, hairdressers and stylists presented the new spring and summer trends on the trade fair’s stages. An inspiring competitive entry was Štěpánka Podroužková’s flower-filled and elegant ‘Season’ photo make-up, while shocking combinations of materials, hairstyles, and make-up based on hard-core Glam Rock were created for the competition under the direction of make-up artist Pavel Bauer, which was rounded out by the ‘Rock Fashion Harley Davidson’ fashion show. Fresh young inspirations were offered up by the work of young designers on the theme ‘Bride of the Future’ (designer creations pinned on a live model) and by the make-up, hairstyles, and body painting designs created in the style of ‘Fashion Runway Extravagance’. Visitors could see the hairstyle creations of legendary hairstylists Dáda Kusá, Romana Topinková, Honza Špilar, and Honza Hlaváček. The latter also introduced a new theme at the master hairstyling contest ‘INSPIRATION 2017’. There was a competition for the best nail designs for various occasions, and there were a hug number of participants in the competition devoted to hair and eyelash extensions. The ‘natural fitness’ competition filled with enviable male and female bodies was greeted with rounds of thunderous applause from spectators.  

Visitors were able to meet famous personalities on stage and at the fair booths. Zuzana Norisová, invited to take part by GERnétic, was a sure attraction for the public, and a traditional presence from the world of beauty and scents at the fair were the figures of Kristina Kloubková and Marie Rottrová at the Alessandro booth, Ester Janečková, Eva Decastelo and Lenka Vlasáková at the Yasmina.cz booth, and others. A parade of ‘lace temptations’ shown on behalf of Fashion Island were presented by the most beautiful girls in the Czech Republic – Miss Czech Republic 2015 Nikol Švantnerová, Miss Czech Earth Karolína Mališová, Czech Beauty Queen Gabriela Franková, Miss Czech Republic 2007 Lucie Hadašová and her daughter Denisa Bednářová, runner-up in the Miss Czech Republic competition in 2009 Tereza Budková, Miss Face 2015 Barbora Hamplová, second runner-up in the Czech Miss Face competition in 2015 Natálie Myslíková, Taťána Makarenko, and a finalist in the Czech Miss Face competition 2015 Nikola Bechyňová. And there was a performance by top dancers from Stage Studio.

Anti-aging skin care, aromatherapy, relaxation, and a healthy lifestyle were the pilot themes of the booths and salons at the trade fair. The main themes of the programme were revolutionary new methods in care for the skin and body, both those developed in international laboratories, improved versions of the traditional natural recipes of our grandmothers, and imports from exotic countries.  

The fair was not just a platform for inspiration but for many it was also above all an opportunity for consultation. It even offered visitors a chance to observe ‘live’ the effects of new products and methods and often they could even experience it on their own skin. Experts in the workshops and at the booths answered questions and provided practical advice for looking one’s best and for a healthy lifestyle, an essential part of which is mental wellbeing, healthy personal fulfilment, and a positive approach to ourselves and others around us.  

Alongside skin care a range of massage methods were on offer, such as massages with bamboo sticks or hot stones, Indian head massages, Ayurveda massage, and the Kinesio Taping Method. There was a fascinating workshop on saunas and the beneficial effects of massage and aromatherapy on mental wellbeing. The programme also presented hand and foot care products. And the entire event was rounded out with an array of offers for continuing education and requalification courses.

 


PROFESSIONAL PROGRAM

PUBLIC PROGRAMME – MAIN STAGE
FRIDAY, March 11th, 2016

10.00 – Czech championship competition in NAIL ART – launch
10.20 – Vladimír Mazal: Indian Ayurvedic snehan massages
10.40 – PERFECTION Cosmetics – beauty ritual in harmony with nature
10.55 – Launch of full day hairstyling by SOU Prague 8–Karlín
11.00 – Hairstyling College Prague 8 Karlín: Big show
11.20 – Competition finalists for Diamond Fashion Designer
11.25 – The Czech Podiatric Society – Foot exercises for seniors – ideal pain prevention for the locomotive system
11.45 – Entering life’s attractive and satisfying autumn (Ing. Milan Šmíd – APR)
12.00 – Wellness magazine: Medicinal spas are still around
12.15 – Štěpánka Podroužková: Spring – summer 2016 trends
12.30 – The Czech championship competition in manicures – launch
12.30 – PhDr. Hana Khlaif – Yasminka.cz – Therapy for eliminating varicose veins
13.00 – Junior pinning presentation on a live model – topic: „Black and white world”
13.20 – Anna Menzelová: Where is the Union of Cosmeticians taking you?
13.35 – Pavel Bauer and partners of his competition Creative image team – Dermalogica, Institut Esthederm,
             hairstyles: Romana Topinková, Pavel Bauer: „Bohemian Folk”. Fashion show by Zuzana Hartlová:
             „Architectural Beauty” Petr Kalouda (TOP–designer): „Black Widow”,
             Eva Vodňanská – make-up demonstrations
14.20 – Announcing the winners of the young pinning designers
14.30 – Pavel Bauer: CREATIVE IMAGE TEAM 2016 – launch of the team competition
16.00 – The College of Clothing Design Prague 7: „Pleasure”
16.20 – GOLD COLLECTION, unique range of natural lotions featuring the noble glow of gold and amber,
             Cosmetics ATOK International and guests 
16.40 – Tana Cosmetics – make–up by Ilona Pavlatová
17.00 – The Czech championship competition in NAIL ART, in MANICURES and TIP BOX – announcing the winners

PUBLIC PROGRAMME – MAIN STAGE
SATURDAY, March 12th, 2016

10.00 – Launch of the finale of the junior hairstyling and make–up competition
10.15 – NaturFitness Cup 2016
10.40 – Vladimír Mazal: Indian Ayurvedic snehan massages
11.00 – NaturFitness Cup 2016
11.20 – Junior hairstyle presentation, the KALIBR CUP, topic: Signs of the zodiac
11.30 – Fashion show Fashion Island & Francesca Fashion Boutique collection spring/summer 2016 headed by
             Czech Miss World Lucie Kovandová and Czech Miss Lucie Hadašova and daughter Deniska
12.00 – Jan Špilar: „PANNA NENÍ LEV” – hairstyling show
12.20 – Vladislava Krajníková: Arabesque trends spring–summer 2016
12.40 – Junior make–up presentation, the KALIBR CUP, topic: Signs of the zodiac
12.45 – NaturFitness Cup 2016 final
13.10 – Jan Cigánik, Jan Hlaváček, Martin Loužecký, Blanka Hašková, Romana Topinková „INSPIRATIONS 2017”
             – announcing the topic for the prestigious hairdressing competition
13.30 – Announcing the results of the junior trade fair cup, the KALIBR CUP
13.40 – PhDr. Hana Khlaif – Yasminka.cz – Skin therapy for eczema sufferers, traditional recipes,
             use of Nigella sativa, fenugreek, Ghassoul medicinal clays
14.00 – Štěpánka Podroužková: Photo MAKE–UP –„SEASON MAKE-UP”
15.15 – Tigi show by Honza Hlaváček & Martin Loužecký
15.40 – Tana Cosmetics – Make–up by Ilona Pavlatová
16.00 – Tasha Cosmetic CZ, exclusive NPM representative –unique „Hair Tattoo” method
16.15 – Announcing the results of a competition in eyelash extensions

PROFESSIONAL PROGRAMME – CONFERENCE HALL S1
FRIDAY, March 11th, 2016

10.30 – DEXTER ACADEMY for public: the best massages: Bamboo massage, Hot stones, Kinesiotaping,
             Vacu-massage.
13.00 – Workshop of Czech podiatric association – www.podiatrie.cz

PROFESSIONAL PROGRAMME – LOUNGE S2
FRIDAY, March 11th, 2016

10.30 – Milan Gelnar: Partner relationships or rather how to avoid killing your other half
11.30 – Hanna Maria: Mixing ethereal oils using therapeutic cards
13.00 – ČESKÁ AROMATERAPEUTICKÁ SPOLEČNOST – www.aromaspol.cz
             Application of medicinal crystals and stones, their effects in aromatherapy, skin and body procedures.
             Profiles of ethereal oils used in aromatherapy for children.

PROFESSIONAL PROGRAMME – LOUNGE S2
SATURDAY, March 12th, 2016

10.30 – DEXTER ACADEMY for public: the best massages: Bamboo massage, Hot stones, Kinesiotaping,
             Vacu-massage.

HAIR STYLING STAGE:
FRIDAY AND SATURDAY: SOU Hair Prague 8 Karlín

SMALL COMPETITION STAGE FOR NAIL ART, MANICURES AND EYELASH EXTENSIONS
FRIDAY, March 11th, 2016

10.00 – Czech nail art championships. Topic: Signs of the zodiac
13.30 – Cup competition in manicures – professional auspices of Alessandro CZ

JUNIOR STAGE
FRIDAY, March 11th, 2016

10.00 – Finalists of the junior pinning designer competition AR JUNIOR 2016
             – Pinning on a live model – topic: „Black and white world”

SATURDAY, March 12th, 2016
10.00 – Junior cup in HAIRSTYLING – Topic: Signs of the zodiac
11.25 – Junior cup in MAKE–UP – Topic: Signs of the zodiac

PROGRAMME CHANGES RESERVED.

 


More about the fair at the homepage: www.WorldOfBeauty.cz or www.BeautyExpo.cz
Facebook: www.FaceBook.com/KosmetickyVeletrh

 

Press contact:
Dipl. Ing. Lenka Konecna
WORLD OF BEAUTY & SPA
Tel.: +420 257 941 691
Fax: +420 257 941 702
GSM: +420 602 354 615

COSMETIC TRADE FAIR – ABOUT US – CONTACTS
EXPOBEAUTY PRAGUE s.r.o., Smaragdová 322, CZ - 154 00 Praha 5
Tel.: +420-257 941 691, Fax: +420-257 941 702, GSM: +420-602 354 615
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