INTERNATIONAL TRADE FAIR FOR COSMETICS,
HAIRDRESSING AND HEALTHY LIFESTYLE

World Of Beauty & Spa 2010 Podzim O2 arena

PVA EXPO PRAHA – PRAHA 9 LETŇANY
1. – 2. 3. 2013

P R E S S    R E L E A S E

During the first days in March the prestigious cosmetics trade fair WORLD OF BEAUTY & SPA 2013 SPRING had been held once again on the grounds of the modern PVA EXPO PRAHA – LETŇANY!

About 17 thousand visitors didn´t miss out on the latest spring trends for new ideas, energy and ideals presented on 1st and 2nd March 2013 at the 15th ever international trade fair for cosmetics, hairstyling and healthy living!

The arrival of spring fuels our desire to lay to one side a great many discomforts and stereotypes – it is a time to embrace inspiration and suggestions for change. It is not just about changes to face-hairstyling, make-up or the overall appearance. As light returns to the sky, we seek out optimism and spiritual tranquillity, both of which are inextricably linked to physical well-being. Massages, relaxation, detoxification, non-invasive gratifying body forming, aroma-therapy with spring fragrances – and, to top it off an agreeable confident appearance signifying advancement in life and new successful beginnings.

Inspiration for this “spring-like” lifestyle had been brought to you by the WORLD OF BEAUTY & SPA Spring 2013 trade fair. Once again visitors could look forward to viewing hundreds of well-known brands featuring at previous trade fairs as well as twenty companies in the field of organic cosmetics and natural care in high demand.  They allowed you to take a look at some new features, become acquainted with their philosophy as well as find interesting products to please their clients, acquaintances as well as themselves.

Anti-aging care, massages, relaxation
Taking place in several lounges as well as on the main stage, aside from a programme devoted to the latest beauty-enhancing techniques , anti-aging care and body forming, a cycle of interactive lectures and demonstrations had taken place, devoted to relaxation, regeneration, alternative healthcare, also involving training in these fields.

Those presenting topics and practical demonstrations included professionals in massage and physiotherapy, podiatry, acupressure, aroma-therapy, cosmetics which had a positive impact on a person’s spiritual realm, Chakra therapy, iris diagnostics, astrology as well as other fields. Among the largest professional alliances taking part included the Union of Cosmeticians, the Czech Wellness Association, the Association of Regeneration Specialists, the Association of Aroma-therapists, the Dexter Academy, the Czech Podiatric Society, the National Fashion Chamber, the PROKOS Cosmetics Alliance as well as a wide range of specialists working in the field of dermatology. The trade fair provided visitors with consultation and prevention services: above all involving a wide spectrum of the best professionals was ready to answer their questions and offer practical advice for cultivating physical appeal as well as a healthy lifestyle. One of the foundations for this is being able to reach a state of spiritual tranquillity, followed by the expelling of fears, healthy self –actualisation and the adoption of a positive approach to yourself as well as those around you.

TRENDS IN MAKE-UP, HAIR-STYLING, CLOTHING - LOOK 2013
Visitors keen on following trends in make-up and styling didn´t  want to miss out on the trends of brands, now already a tradition being presented by Pavel Bauer, Štěpánka Podroužková and other leading make-up artists.  As an interpretation of the topic for the next competition across the hairstyling world INSPIRATION 2014, the best hairstylists had been revealing how to perform magic with a pair of scissors, accompanied once again by a separate hairstyling performance.

Once again visitors had the chance to try out a new hairstyle using computer simulation, had a photo printout made to serve as inspiration, and for the more courageous ones, to made a new hairstyle in the hands of skilled hairdressers. Once again the fashion themes had been  topped off with several shows featuring clothes and fashion design.

Forming an integral part of beauty enhancement, we could look forward to taking a look at the latest trends in nail design, manicures and nail decorations, always presented by dozens of exhibiting companies. Companies presenting machine and traditional pedicures as well as consultancy in foot care, operating under the guidance of the Czech Podiatric Society took also a place at the trade fair.

Training and acquiring new qualifications
The offer included a wide range of topics, not only aiming to appeal to visitors who wish to use the services of professionals but also those with a desire to actively work in the field of beauty and relaxation services and to gain further education or go for a change direction by qualifying in this field.

Competitions
Once again a range of competitions had been put together for admirers and trail-blazers for fashion styles as well as competitive individuals and their fans. On Friday, Pavel Bauer put together the next round of the CREATIVE IMAGE TEAM competition for talented teams comprising a hair-stylist – make-up artist – model. This time on the topic of “THE COLOR GAME”.

For the Saturday competition in photo make-up, Štěpánka Podroužková had prepared the topic of
„A VENETIAN NIGHT”.
She had the following to say about the topic: „I was inspired by the traditional carnival which has been held in Venice since the 13th century. The symbol for the event are Venetian masks, produced using a special technique and decorated with copious amounts of gold, precious stones and feathers. However only a few people are aware that the masks are sometimes painted directly onto the face and thus can form the basis for photo make-up”

In conjunction with foreign and local organisers, “Nail” competitions were also set to be interpreted in a new way – in traditional style this will involve the Friday competitions for the Czech and International Championships in nail art and the manicure championships.

Once again spring is linked to the junior competitions.  The best finalists of the Kalibrcup in Lanškroun had been presenting their make-up and hairstyles as well as the designer competitions in České Budějovice, competitions from the National Fashion Chamber and narrative competitions for children and young people up to fifteen years of age both locally and from abroad. Further new but exciting competitions presenting  on Saturday were” FatZero Beauty & Fitness Cup 2013“ and „The Wedding Cake 2013“.

See you by the next WORLD OF BEAUTY & SPA 2013 autumn on September 6th and 7th, 2013 again on the Exhibition Area PVA EXPO PRAHA - LETŇANY

To view the photo gallery of previous events, the programme, press releases and competition results along with other information, go to:
www.worldofbeauty.eu

More information can be found on our Facebook page:
www.facebook.com/KosmetickyVeletrh

PROFESSIONAL PROGRAM OF THE INTERNATIONAL COSMETIC TRADE FAIR WORLD OF BEAUTY & SPA 2013 SPRING

SOCIAL PROGRAMME – MAIN STAGE

FRIDAY 1 March 2013
10.10 – Artists of the LABYRINTH, Vladimír Mazal: Indian Ayurvedic Snehana massages
10.30 – www.ceskemodelky.cz – Lady Moda: “Collection from the Basler brand for spring/summer 2013“
10.50 – The secret behind women’s curves – real women sporting lingerie on the runway
11.15 – The Prague 8 Fashion School in Karlín: “The Karlín Hairdressing Circus”
11.40 – The Czech Podiatric Society – presentation of activities
11.55 – Štěpánka Podroužková: ARTDECO: Trends for spring-summer 2013
12.15 – www.ceskemodelky.cz – Fashion show from the České modelky portal
12.35 – www.Yasminka.cz: Skin and body therapy using Sandalwood powder
13.00 – CRAZY FASHION – presentation of cloth pinning by young designers
13.10 – Pavel Bauer (Estée Lauder), Gabriela Revelles (Matrix) Luděk Kelner (fashion designer ) – trends               in make-up and hairstyles for spring 2013 and COLOUR GAME Fashion Show (competition theme)  
13.50 – Lucie Průžková: Summer in the city –topic  Düsseldorf, The Association of Cosmeticians – Programme
14.05 – Announcing the results of the craft pinning competition
14.10 – INGLOT: Trends for spring/summer 2013
14.30 – Pavel Bauer: CREATIVE IMAGE TEAM 2013
16.15 – Caresse – fashion show of Comexim lingerie
16.35 – Aries: Monika Žídková – sports performance
16.50 – The National Fashion Chamber – cloth pinning – demonstrations
17.00 – The Czech Championship Competition in NAIL ART – announcing the winners

SATURDAY 2 March 2013
10.15 – FatZero Beauty & Fitness Cup 2013
10.40 – Vladislava Krajníková: Arabesque trends for spring-summer 2013
11.00 – FatZero Beauty & Fitness Cup 2013
11.20 – Presentation of junior hairstyles, THE KALIBR CUP. Theme: Beach girl
11.30 – Fashion Island – swimwear show and swimwear collection for 2013
12.00 – www.Yasmina.cz: Chakra energy massages
12.30 – MALU WILZ – trend make-up with Linda Valsami
12.45 – Make-up presentation by KALIBR CUP juniors. Topic: Beach girl
12.50 – Jan Hlaváček, Martin Loužecký, Blanka Hašková, Romana Topinková, Honza Cigánik,
               Táňa Vélová: „INSPIRATION 2014”

13.15 – Tigi show by Honza Hlaváček & Martin Loužecký
13.40
– FatZero Beauty & Fitness Cup 2013 – announcing the competition results
13.50 – Announcing the results of the exhibition’s junior trophy, the KALIBR CUP
14.00 – Štěpánka Podroužková: Transformations for the main media partners
14.10 – Štěpánka Podroužková: Photo MAKE-UP – Venetian Night
15.20 – Romana Topinková – hairstyling show
15.40 – Aries: Monika Žídková & Miss Cosmetics: Small Fashion Show
15.50 – Božena Davidová – Colour typology and make-up according to Feng-Shui
16.00 – The Czech Podiatric Society – presentation of activities
16.10 – Jaroslav Fešar: Do we know how to deal with in-growing nails?
16.20 – Announcing the competition winner: Wedding Cake of the Year 2013
16.30 – DATURA s.r.o.
– final prize draw of acquired contacts for professionals-cosmeticians – to win a Dermapen device worth 43 thousand CZK.
17.00 – Ceremonial evaluation of the International Arts&Fashion Convention Spring 2013

We will also select the following from the programme

The CPS – information, consultancy, promotional materials, enquiries from the general public answered by physicians-podiatrists.
Bomton stand – whole day hairstyling show
Creative fashion jewellery – workshop under the guidance of a designer from then The Association of Manufacturers of Glass and Fashion Jewellery, Jablonec nad Nisou
Saturday 9.00 – Finale of the Cake Competition Wedding
Cake of the Year 2013 – www.svatebnidortroku.cz
STAGE FOR HAIRSTYLING CREATION: Fri and Sat – SOU Hair Prague 8 – Karlín

PROFESSIONAL PROGRAMME – LOUNGE S2

FRIDAY 1 March 2013
10.15 – CAW: Wellness in Balneo centres plus a new spa public notice, experimental sauna bathing and the benefits it brings to sauna operators, Round table: Hotel wellness – trends and benefits
12.15 Eva Kolthofová – B.M. GLYCOLIC – a simple solution to skin problems
12.34 – R.A.M. – STEM – Alpine edelweiss stem cells
12.50 – Kamila Halátová – Toxic properties found in our cosmetics
13.10 – Mesotherapy using MESO LIFT CONCEPT preparations and the Swiss Liner device
13.30 – Dr. Grandel – “ELEMENTS OF NATURE” new German natural care cosmetics
14.00 – Vlasta Pilmaierová, TASHA COSMETICS: “New trends in permanent make-up, Swiss colour innovative pigments, new generation devices”, PMU
14.30 – 16.30 THE ASSOCIATION OF CZECH AROMA-THERAPISTS
What makes essential oils essential? Use in salons, for home care and personal growth, Aromatic holistic massage, Aromatherapy as a path to wellness, Ki massage (combining aromatherapy and touch techniques – energy points), Aromatherapy as a professional in the CR, opportunities
16.30 – Medicolux: Beauty comes from within

SATURDAY 2 March 2013
10.30 – Milan Gelnar: Astrology of the future or the karmic influences on our future
11.00 – Jana Hrinková: Beautiful skin and boy thanks to alkaline care
11.20 – The effects of honey bee venom and its use in cosmetology
11.40 – Hanna Maria: Therapeutic work with essential oils and their influence on the psyche.
12.10 – Olga Knoblochová –The Academy of Professional Cosmetics – Training system
12.30 – 16.15 THE CZECH AROMA-THERAPEUTIC SOCIETY:
Natural luxury care for body and skin (plant oils, butter, regenerative oils), Spiritual aromatherapy, the Chakra system and aromatherapy, Natural lifting rejuvenation in professional and home care/ practical demonstration/, Essential oils found in natural perfumes

PROFESSIONAL PROGRAMME – CONFERENCE HALL S3

FRIDAY 1 March 2013
10.30 – 12.00 – The Association of Regeneration Workers – Regeneration for mothers to be and babies

THE CZECH PODIATRIC SOCIETY: www.podiatrie.cz

FRIDAY 1 March 2013
2. CPS workshop, paying members go completely for free, others 200, -CZK
13.00 – 15.15 Enzyme therapy to treat diabetic foot syndrome, presentation of the Coneta Company, MRSA in podology practice, hyg. Precautions, followed by a coffee break
15.30 – 17.00 Onychomyciosis– TEVA Pharmaceutical, presentation of Joya shoes Participants receive 5 points in the CPS training system

SATURDAY 2 March 2013
Orthopaedics, orthotics and prosthetics in podiatry
for CPS members:
1000,-CZK, for others 1200,-CZK, participants receive 7 points in the CPS system
9.00 – 10.45
orthopaedics – the anatomy of the foot, disorders, syndromes, treatment, prevention, how a chiropodist can be of assistance etc, practical advice, followed by coffee break
10.45 – 13.00 prosthetics and orthotics – all you need to know in practice, shoes, insoles, correctors, splints, the principles of orthotics, and above all use for diabetic foot, rheumatics, cooperation with an orthotist-prosthetist, demonstrations of dynamic braces, application

odbornÝ PROGRAM – RELAXAČNÍ CENTRUM S1

DEXTER ACADEMY, our most modern training centre for masseurs: www.masaze-kurzy.cz

FRIDAY 1 March 2013
10:30 – Hot bamboo massage from Sri Lanka, Therapeutic Indian Head Massage
14:45 – Hawaiian Massage Lomi Lomi and massage using lava Hot Stones

Prize draw from seminar tickets to win:
5 x 1000 CZK (after each lecture), massage tables (Jaguár), lava stones, bamboo sticks, vouchers – to the value of 45.000 CZK.

SATURDAY 2 March 2013
10:30 – Course on the basics of massage for the public, how to say good-bye to stress and alleviate back pain
12:30 – Classic back massages using a warm wrap available to the general public at trade fair prices

SMALL STAGE FOR NAIL ART AND MANICURES

FRIDAY 1 March 2013
10.00 – The CR Championship and International Championship in nail art
13.30 – Cup competition for manicures

JUNIOR STAGE

FRIDAY 1 March 2013
10.00 – 13.00 CRAZY FASHION – Cloth pinning finalists from the AKAKOS Junior Designer Competition

SATURDAY 2 March 2013
10.00 –The Junior Trade Fair Cup in HAIRSTYLE CREATION - launch – Theme: Beach girl
11.25 – Junior Trade Fair Cup in MAKE-UP
12.30 – International competitions: competition for female and male models, Talent Forum, designer competition

WORLD OF BEAUTY & SPA 2013 SPRING
PVA EXPO PRAHA – PRAGUE 9 LETNANY


For further informations:
www.worldofbeauty.eu

Press contact:
Dipl. Ing. Lenka Konecna
WORLD OF BEAUTY & SPA
Tel.: +420 257 941 691
Fax: +420 257 941 702
GSM: +420 602 354 615