INTERNATIONAL TRADE FAIR FOR COSMETICS,
HAIRDRESSING AND HEALTHY LIFESTYLE

World Of Beauty & Spa 2010 Podzim O2 arena

PVA EXPO PRAHA - PRAHA 9 LETŇANY
2. - 3. 3. 2012

P R E S S    R E L E A S E

How with the fashion trends look in 2012? Which kinds of make-up do the top brands recommend along with their make-up artists? What kind of hairstyle could you try? How to best work figure and face this coming spring, what’s available to help enhance our look these days using gentle non-invasive technology? And what is the most effective and enjoyable way to relax?

You will find answers to these questions and many more at 13th annual trade fair for cosmetics, hairstyling and healthy living in CR  taking place on 2 and 3.3.2012, being held for the first time on the premises of PVA EXPO PRAHA - Letňany

The trade fair places a strong emphasis on current trends in the field of cosmetics, beauty, face and body shaping, wellness, relaxation and healthy living. You will also be able to take a look at skincare methods along with news in nail modelling, nail decoration, foot-care, hair thickening and hair extensions, tattooing, permanent make-up or tanning, face and body forming using appliances, face fillers and plastic surgery.

Competitions, make-up, hairstyles, fashion, design
For all those experts out there with a competitive streak as well as their fans, we will be announcing the theme of the next successful hairstyling competition for one hundred thousand Czech Crowns plus the opportunity to participate in “INSPIRATION 2013” abroad, where themes will be led by field masters Blanka Hašková, Jan Hlaváček, Martin Loužecký, Ondra Veselý and others. Similarly to previous years, a big draw to this spring trade fair will be the team competition of make-up artists and hairstylists "CREATIVE IMAGE TEAM by Pavel Bauer", focusing this time on the topic “ELECTRIC CITY”. Under the guidance of Pavel Bauer, visitors will get to see make-up in this style along with other spring and summer trends. Fashion shows promoting clothing brands and well-known designers (Pavel Jevula and more). In conjunction with the National Fashion Chamber, young fashion designers will be introduced in the competition “DiamondFashion Designer”, along with their even younger colleagues presenting their first pieces. There will also be the final competition for trainers in make-up and hairstyling KALIBRCUP 2012.  The competition on Saturday in PHOTO MAKE-UP led by the CR champion Štěpánka Podroužkova, six finalists will portray an ageless theme, “LOLITA”

Further competition performances will focus on nails and hands – The Czech and International Championships in NAIL ART, the Czech MANICURE Championship under the guidance of Alessandro CR and others.

Anti-aging care, massages, relaxation
A vibrant whole-day programme will be taking place in several lounge areas dedicated to the latest beauty methods, anti-aging care, relaxation and regeneration, created in cooperation with the Union of Cosmeticians, our most prominent branch alliance. Further partners for this expert cooperation include The Czech Wellness Association, The Association of Regeneration Specialists, The Association of Aroma-therapists, Dexter Academy, The Czech Podiatric Society, Alliance for PROKOS Cosmetics and a large range of experts in the field of dermatology, skincare and body forming. An integral and very important part of this programme once again will include offers and samples for various types of massages, the science of aromatherapy, relaxation, regeneration and detoxifying methods as well as alternative diagnostic methods for health precautions, beauty and your spiritual wellbeing.

Training and acquiring new qualifications
An additional topic which will appeal most of all to those seeking employment, is the offer of training, courses and qualifications in the field of services, body care, cosmetics, nail design, massages as well as other areas in demand.

To view the photo gallery of previous events, the programme, press releases and competition results along with other information, go to:
www.worldofbeauty.eu

More information can be found on our Facebook page:
www.facebook.com/KosmetickyVeletrh

WORLD OF BEAUTY & SPA 2012 SPRING
PVA EXPO PRAHA - PRAGUE 9 LETNANY


For further informations:
www.worldofbeauty.eu

Press contact:
Dipl. Ing. Lenka Konecna
WORLD OF BEAUTY & SPA
Tel.: +420 257 941 691
Fax: +420 257 941 702
GSM: +420 602 354 615